I just got a call from a colleague who is having trouble with a "challenging" client. Specifics aside, the client was concerned that the work they contracted to have done by my friend was getting done to their satisfaction. Now I completely trust that my colleague will complete the job the job in a stellar fashion and life will be good for all. The trouble they're having having is that there's a creative element involved and it's taking a bit longer to finish. And every day that goes by, more questions come up from the clients, "Are they doing this? Is that being done correctly?" And these questions are ultimately chipping away at the real quality of the finished product. The expectations that the client has are growing and becoming larger than the actual job itself. Could this have been avoided?
Fortunately, the answer is yes and it doesn't involve killing the client. You see, for my friend, the expectations were never considered. They simple assumed their client would just wait patiently, not think about anything until the day of the "big reveal" and magically Christmas would come early and everyone would be thrilled. Never assume anything, but that's a topic for a later discussion. If they simply kept in contact with their client, gave them regular updates, teased them with some progress here and some descriptive details there, the client would KNOW that everything is moving along just fine and they would have nothing to worry about.* By controlling the expectations and molding them so they coincide with your timeline, not theirs, the questions are answered before they are asked. And that too is a fantastic sales technique for another day as well.
I can easily imagine Michelangelo giving regular updates to the Pope when he was commissioned to paint the ceiling of Sistine Chapel. "Yesa, it's a-going to take a couple more years than we originally planned but take a look at this-a cloud. It's-a much-a better than that plain old blue you were thinking. Oh, I can't a-wait-a for you to see this! It's a-going to be-a glorious and everyone will love you!" (sorry about my Italian).
Talk to you client, engage them in the project, let them know how it's coming and even ask their opinion...even if you don't listen to it. Let them know you care about THEM, you are doing this for them and they will give you plenty of room to stretch your creative wings. You don't have to give up the surprise. Tease them, lower their expectations a bit and then
*PLEASE NOTE: Never tell a client "you have nothing to worry about". Try, "I'm going to take good care of you."
Fortunately, the answer is yes and it doesn't involve killing the client. You see, for my friend, the expectations were never considered. They simple assumed their client would just wait patiently, not think about anything until the day of the "big reveal" and magically Christmas would come early and everyone would be thrilled. Never assume anything, but that's a topic for a later discussion. If they simply kept in contact with their client, gave them regular updates, teased them with some progress here and some descriptive details there, the client would KNOW that everything is moving along just fine and they would have nothing to worry about.* By controlling the expectations and molding them so they coincide with your timeline, not theirs, the questions are answered before they are asked. And that too is a fantastic sales technique for another day as well.
I can easily imagine Michelangelo giving regular updates to the Pope when he was commissioned to paint the ceiling of Sistine Chapel. "Yesa, it's a-going to take a couple more years than we originally planned but take a look at this-a cloud. It's-a much-a better than that plain old blue you were thinking. Oh, I can't a-wait-a for you to see this! It's a-going to be-a glorious and everyone will love you!" (sorry about my Italian).
Talk to you client, engage them in the project, let them know how it's coming and even ask their opinion...even if you don't listen to it. Let them know you care about THEM, you are doing this for them and they will give you plenty of room to stretch your creative wings. You don't have to give up the surprise. Tease them, lower their expectations a bit and then
*PLEASE NOTE: Never tell a client "you have nothing to worry about". Try, "I'm going to take good care of you."

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